Web design and accessibility
Our visual system is designed to work optimally in a natural environment - not the artificially lit geometric one we live in.
We are a company whose main focus is to reduce visual stress. Unfortunately, patterns found in text, the light and flicker of computer screens, and movement from images and scrolling, are three of the main triggers to visual stress. These things are hard to avoid when developing a website.
We have designed the site to provide the information cleanly, reducing movement or long pages of text, and with appropriate contrast and soft colours in the hopes that it will be somewhat tolerable for those who struggle with busy web-based information.
Colour vision deficiency and low vision must be considered as well when building websites. While individuals with visual stress are sensitive to high contrast images and text, for a website to comply with web content accessibility guidelines, low contrast images and text do not qualify. We have made every effort to ensure our website complies with WCAG 2.0 guidelines while considering the contrast sensitivities of our client base.
Most of the images we have selected show natural scenes with flowing hills and soft curves of rocks to keep the visual imagery calm. Other images were used to demonstrate situations that may be a trigger for individuals who suffer from visual stress.
Staying with the nature theme, we have used shades of green, blue and purple, the most common colours found in nature and for some reason, the most common colours selected by our post-concussion clients.
A recent study into fonts and the uncomfortable patterns some of them produce has identified Google's Open Sans as the best font for visual comfort. The similarity between neighbouring letter strokes is low, and it does not produce an uncomfortable pattern easily.
Video and Audio material:
We intend to provide information in video and audio format so it can be listened to or watched.